Publications

Content is King for Telcos; Entertainment is a Luxury Telecom company strategies should consider the fundamental economics: entertainment is a luxury, not a commodity, like telephones.

A Case Study: How to Rationalize Concert Ticket Pricing Rationalized ticket pricing captures $250,000 for the artist instead of the ticket brokers.

An Analysis of Pricing: Cable Pay-Per-View Broadcast Events Pay-per-view events are under-priced, naively presuming that cost determines the price.

Asian Mobile TV - Market Summary A summary of the mobile TV market that is Asia's next frontier.

The State of the Art in Laguna Beach A pricing analysis of the art market in Laguna Beach, California

Content is King for Telco's by Lou Volpano

"To maintain pricing power, you must operate your network like a luxury, instead of a commodity - which is what phone service has become - a mere utility."

To maximize your returns in television, you must find content that strengthens your brand without relying on vertically-integrated conglomerate, producer, distributor, or cable networks. Continue >>