Analysis and Publications

Our expertise ranges from telecom TV to the Internet, reflected below in these sample articles and work papers that have been published in peer and business journals.

MOBILE TV, TELECOM TV, CABLE TV

Content is King for Telcos; Entertainment is a Luxury
by Louis J. Volpano
In their efforts to gain a piece of the cable TV pie, telecom company strategies should consider the fundamental economics: entertainment is a luxury, not a commodity like telephones.

Asian Mobile TV Market Summary
by Louis J. Volpano
A summary of the mobile tv market as Asia's next frontier.

ENTERTAINMENT PPV AND CONCERT EVENT PRICING

A Case Study: How to Rationalize Concert Ticket Pricing
by Louis J. Volpano and Volodymyr Bilotkach, PhD
This paper demonstrates how we can rationalize ticket pricing to capture the surpluses, commonly found in secondary markets.

An Analysis of Pricing: Cable Pay-Per-View Broadcast Events
by Louis J. Volpano with David W. Savitski, PhD
Pay-per-view events appear haphazardly priced, naively presuming that cost determines the price. It doesn’t have to be so.

ORGANIZATION MANAGEMENT

Creating and Communicating a Vision
by Louis J. Volpano
There are ways to influence an organization’s behavior to make it conform to your vision.

STRATEGY

What Is Strategy? - Article Review
by Louis J. Volpano
A 1996 article by Michael Porter offers a framework to make resource allocation decisions more effective.

ART

The State of the Art in Laguna Beach
by Louis J. Volpano and Volodymyr Bilotkach, PhD
A report on yearly sales of Laguna Beach art galleries.

Content is King for Telco's; Entertainment is a luxury.
by Louis J. Volpano

"To maintain pricing power, you must operate your network like a luxury, instead of a commodity - which is what phone service has become - a mere utility."

To maximize your returns in television, you must find content that strengthens your brand without relying on vertically-integrated conglomerate, producer, distributor, or cable networks. Continue >>